ZenSports Acquires License to Operate in West Virginia
Written by: Jonathan Rodriguez
Last Updated: Mon Apr 07, 2025, 07:45 AM
Read Time: 2 minutes
industry
ZenSports, a mobile sports betting operator running under VIP Play, Inc., has acquired a sports wagering license in West Virginia. The Tennessee-based online sportsbook has the possibility of operating within the Mountaineer State, along with some online casino game options.
VIP Play, Inc. announced the approval of its interim license in West Virginia for iGaming and sports wagering managed services. Bruce Cassidy, VIP Play, Inc. CEO and Chairman of the Board, noted:
“The acquisition of our interim Sports Wagering and iGaming License in West Virginia marks a significant milestone in our journey to expand, underscoring our commitment to provide innovative experiences to a wider audience. As we grow our presence, our dedication to excellence stands firm, and we’re excited to play a role in enriching West Virginia’s dynamic gaming community.”
Moreover, VIP Play’s entry into West Virginia comes on the heels of a partnership with Wheeling Island Casino in Wheeling, West Virginia.
ZenSports’ New Proving Grounds in West Virginia
West Virginia will be the first state for VIP Play to operate ZenSports outside of their Tennessee territory. It also is indicative of the company’s interest in testing the waters of the online casino gaming market.
Compared to more prominent USA online casino markets like New Jersey and Pennsylvania, West Virginia has a more manageable industry. Connecticut is a tribal duopoly for iGaming while Delaware and Rhode Island have state-sanctioned monopolies for legal online casino play. This is why West Virginia represents a lower barrier to entry for VIP Play despite its smaller upside.
That said, ZenSports will enter the online sportsbook market that already has established brands operating within the Mountaineer State. Such brands include BetMGM Casino and FanDuel Casino who have been entrenched in both the sportsbooks and online casino markets.
However, ZenSports can still get a small slice of the West Virginia iGaming market. The potential revenue could represent much more revenue for VIP Play than its share of Tennessee sports betting winnings.
Jonathan Rodriguez
Jonathan Rodriguez is an avid basketball fan, and is often looking forward to the next upcoming NBA season when not checking out players' stats during games. He also likes to keep his ears on the ground for the latest rumblings in the online casino industry.
This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only. Betting News makes no representation or warranty as to the accuracy of the information given or the outcome of any game or event.
More INDUSTRY News on Betting News
Betting Industry News
Steve Asmussen Ready for 1st Kentucky Derby Win
Jonathan RodriguezThu Apr 24 2025
Betting Industry News
72 Crypto ETFs Currently Awaiting SEC Approval
Jonathan RodriguezThu Apr 24 2025
Free Betting Picks
PHI
WSH
CAR
LAK
BAL
NYM
TOR
BOS
HOU
LAA
BOS
CIN
IND
TB
ATL
MIA
PIT
TEX
LAL
EVE
TBL
WHU
IPS
FUL
LEI
VGK
CLE
SKC
NYC
TOR
MTL
OKC
DAL
ATL
DEN
NE
SJ
RSL
ATX
CHI
SEA
HOU
WPG
MAN
TOT
NYK
VAN
DAL
UNAM
POR
PAC
PSG
BRE