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SCCG & Publishers Clearing House Team Up for Social Gaming
Written by: Jonathan Rodriguez
Last Updated: Tue Mar 25, 2025, 09:11 AM
Read Time: 2 minutes
industry
SCCG Management has inked a strategic partnership with Publishers Clearing House (PCH) to come up with social gaming initiatives. Namely, they will venture into social gaming and the sweepstakes casino market in the US.
PCH, a well-established US-based brand known for their chance-based games, currently has robust first-party consumer data. Their database spans various channels including mobile apps, websites, and other interactive platforms.
Meanwhile, SCCG has extensive experience working with gaming and sports operators on a global scale. Their expertise with gamification and sports betting integration utilize data-driven monetization approaches using the ecosystem of social gaming.
This includes access to content providers, KYC and anti-money laundering support, payment processing solutions, legal compliance guidance, go-to-market support, and gamification solutions.
Their team up will focus both companies’ efforts to utilize PCH’s consumer data to come up with audience engagement strategies. Such strategies are geared towards establishing verticals for igaming operators and promote their growth.
SCCG CEO and founder Stephen Crystal noted that PCH has a long-standing reputation as a pioneer in digital entertainment and consumer engagement. He also stated that combining PCH’s database and SCCG’s expertise in social gaming, they can develop monetization avenues,
“We look forward to helping PCH unlock the full potential of their digital ecosystem,” Crystal added.
Ed Leahly, PCH Head of Sales, shared the same sentiment, specifically when it comes to cultivating the social gaming space. He noted that their collaboration opens up new opportunities to enhance player engagement and drive innovative solutions.
SCCG’s Partnerships Continues to Grow
SCCG’s latest team up with PCH bolsters the company’s list of well-known social gaming and real money online casino suppliers. Their partners include Kalamba Games, slot provider Kajot Games, social games publisher Tangelo Games and B2B marketing platform Greentube Pro.
They have also extended their partnership with Major League Rugby earlier this month. Their goal is to explore gamification and sports betting integration ahead of the 2031 Rugby World Cup.
Jonathan Rodriguez
Jonathan Rodriguez is an avid basketball fan, and is often looking forward to the next upcoming NBA season when not checking out players' stats during games. He also likes to keep his ears on the ground for the latest rumblings in the online casino industry.
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